Triathlon New Zealand Annual Report 2025 - Flipbook - Page 19
Graphic to be included within section #3
While full implementation is scheduled for the 2026–27 season, this The Opportunity Ahead: Scaling Storytelling
The growth achieved across Tri NZ’s digital platforms in 2025
foundational work represents an important step toward increasing
reinforces the increasing importance of high-quality storytelling and
participation and strengthening the event ecosystem.
marketing in modern sport.
A Defining Moment: Wollongong
As traditional media coverage continues to decline, the
The year’s most significant engagement spike came during the
responsibility for promoting participation, showcasing performance
World Triathlon Age Group Championships Wollongong, where
and connecting with audiences sits more firmly with NSO’s
New Zealand’s strong age-group representation aligned with a
themselves.
coordinated content push across all platforms.
Coverage of the event generated more than one million views,
alongside substantial increases in engagement and follower
growth.
While the current model has delivered strong results through a lean
and highly efficient approach, it also highlights a clear opportunity
for further investment — particularly in video content, which is
rapidly becoming the dominant format across global sports media.
This moment reinforced the strength of Tri NZ’s inclusive storytelling
Tri NZ has established a proven foundation through its storytelling
approach, showcasing both High Performance and participation,
platforms and growing audience reach. The next phase will centre
and connecting with a broad cross-section of the triathlon
on scaling this capability to ensure the sport continues to build
community.
visibility, relevance and engagement in an increasingly competitive
digital landscape.
Building the Platform for What Comes Next
Work is underway to redesign the Triathlon.kiwi website as a
Kent Gray
centralised corporate and participation hub, providing clearer
Media Manager
access to events, pathways, resources and key information.
This will complement SBR-Tri.com’s storytelling focus, creating a
more structured and effective digital ecosystem that supports both
governance and growth.
Triathlon New Zealand
Annual Report 2025
Page 19
